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Web Site Marketing
The most important thing in creating or enhancing your site is to provide high-quality content on your pages. Not only will useful information attract website visitors; it will also appeal to other website owners who will link to your site. These natural links give your site much more visibility in the search results. It's a really, really good thing!
How To Increase Website Traffic
Content is king, as they say, but a search engine-friendly design is his queen. Therefore, one of our first steps in marketing your website is keyword popularity research. We need to know what words and phrases your prospective customers are typing into those little search boxes. We can then incorporate those traffic-grabbing words into the text of your pages as well as in our search engine optimization strategies.
Sitemaps help search engines crawl more of the pages on your site, more often. You can create an HTML sitemap manually, listing the pages of your site - often by section - to help users find the information they need. While this type of sitemap can help both visitors and search engines navigate your site, it's different from an XML Sitemap that can be submitted to Google and other search engines.
Projects Plus will create both types of Sitemaps and submit to search engines as needed.
Additional Web Site Marketing services include:
- Update the content on your pages to ensure each page focuses
on a specific topic, incorporating your primary keywords and
phrases.
- Update the hierarchy and navigation of your site to be the
most user-friendly and make it easy for search engines to find
all of your site pages.
- Update the Title tag and other page elements for the best
optimization in the search engines
- Check for broken links and correct HTML code
-
Verify that the website appears correctly in a variety of
internet browsers to ensure compatibility, appearance and
functionality. Examine the site in a text browser, as well, to
make sure spiders have no problems crawling the site.
- Make sure the website meets Google Quality Guidelines.
- Update or Create "Value" for site visitors such as free
information, reports or tools.
- Explore and, if applicable, implement ways for site visitors
to interact, bookmark, recommend or otherwise want and need to
visit the site again.
- Review and, if applicable, update or create "Lead Generation" processes such as a form to collect email addresses.
Affordable Web Site Marketing Services
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Free Local Advertising
Web Site Marketing
Keyword
Popularity Research
Craig's Lists Helper
Projects Plus is the affordable way to increase website traffic, gather online leads, and improve content so that other sites want to link to you and your visitors find value when they visit.
How affordable?
After a free consultation to discuss your goals and our initial evaluation of your website elements, we will create a customized online marketing service package quoted at a flat fee.
Generally, our hometown rates are $35 per hour ... you can't find that anywhere! But billing by the hour can be risky for our clients if we run into problems or under-estimate the time involved to complete the project.
Therefore, we take away the risk by giving you an exact rate for the work requested by a specific deadline ... period. You know what to expect. We do whatever it takes to complete the project to your satisfaction. Everybody's happy!
We require half-down at the start of the project, and invoice the remaining balance upon completion on a net 10-day term.
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