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Search Engine Optimization Service
Regardless of the economic situation, companies need to continue marketing their products and services. Otherwise, they will eventually stop being a business. On-line marketing is more measurable and less expensive than most other types of advertising, making it a solid return on investment, if you do it right.
Define Search Engine Optimization - Understanding the basics about promoting your business on the internet will help you make more effective, money-saving choices.
As a search engine optimization specialist, we offer the following professional SEO services:
Free Local Advertising
Web Site Marketing
Keyword Popularity Research
Craig's Lists Helper
Free Local Advertising
Marketing your local business online doesn't have to be complicated OR expensive! Local Search is all the rage with more than 70% of U.S. consumers using the internet to find local businesses. So even if your business doesn't have a website, you can have an impressive FREE business profile online so your prospective customers find what they are looking for ... YOU!
Look at the detail, photos and professionalism of these FREE listings!
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| #1 in Google! Competition doesn't even compare! |
SuperPages - Over 200 directories in their network! |
Brand new business already #1 in Google! |
Free listing in the online yellow pages! |
Learn more about Free Local Advertising and review my "Cheap" local advertising tips too!
Web Site Marketing
Is your website sitting out there in cyberspace doing nothing? Or is it getting traffic, but not generating leads? Then it needs to be optimized. It might not be as costly or extensive as you think. Contact us for a free consultation.
Don't have a website? Small businesses can save a lot of time AND generate new leads by having a website, even if they don't sell products or provide a web-related service. Here are some benefits of website ownership:
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Provide basic company information—like services offered,
business history, location, and more
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Head off common customer questions with an FAQ section
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Conduct surveys and ask for feedback to make sure you are
spending your time delivering appropriate services
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Provide testimonials, a past client "brag" list, links to other
sites that praise or highlight your business, and other valuable
elements that are not easy to do over the phone and add great
credibility.
- Share expertise and offer tips to position yourself as an authority.
Make your existing website work for your business ... or get one today! Compare pricing and services from my top recommendations. These are the vendors I use for all of my personal and business sites, as well as sites I set up for my customers.
Learn more about Web Site Marketing
Keyword Popularity Research
Keyword Popularity Research - We provide you with 40 to 50 keywords based on a careful blend of Wordtracker, Keyword Discovery, the Yahoo! and Google keyword tools. We deliver the most complete of all keyword research tools through our highly recommended web hosting provider, SiteSell.
- Value Demand combines the number of times people
search for a given keyword with its commercial potential. It is the best overall measure of
the potential monetary rewards that a keyword offers.
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Real Supply shows you how much competition there is for each
keyword. It gives you a rough idea of how difficult it will be
to rank in the Top 10 at the Search Engines. The higher the
number in the Supply column, the more competition there is for
that keyword. Search Engine numbers include countless spammy
pages. Did you know that 90% of all Web pages are junk, created
by scammers and spammers to make short-term money? They are not
true, long-term competition.
In addition, most pages (included in the numbers reported by search engines) "contain" the keyword but are not "about" it. Those pages are not competition, either.
"Page junk/spam" and "irrelevant bloat" greatly distort accurate reporting of true competition. The problem is going to get worse. More spam. More scam. More junk.
So you need a number that gives you a quick, accurate measure of the real competition for each of your keywords.
- Profitability is, quite simply, Value Demand divided by Real Supply ("value/winnability"), multiplied by 1000. It is a rough indication of the profit potential of a keyword.
Craig's Lists Helper
Craigslist has invented an extremely important, rare, and valuable marketplace, and it is one of the many examples of how the online world is changing the offline market.
Craigslist is THE major classifieds site for people looking for just about anything from apartment rentals to getting a date for Friday night. It is successful because:
- It is very easy to use
- It is FREE!
- There are no banner ads or other third-party paid internet advertising
- You get direct communication between the buyer and the seller
But it's not just for buying and selling ... it has become an amazing lead generation tool for service businesses!
Craig's list is very search-engine friendly. Google and others will often offer Craig's List posts on the first page of their organic search results! If you include a link to your site on your post, your Craig's List ad will drive traffic to your website, resulting in higher organic search engine rank as well as leads.
Learn more about Craig's Lists Helper ...
Affordable Marketing Services
Projects Plus offers a search engine marketing service that caters especially to our local businesses; to one-man or one-woman shops such as contractors, consultants, and sales people; and to small businesses with less than 10 employees.
We are happy to do work for corporations of every shape and size for certain projects (see our testimonials) ... but our personal service and customized solutions set us very much apart from our competitors and are perfect for the small business owner.
- We don't provide cookie-cutter, template-like services ...
We want to sink our teeth into your industry, your specialty,
your growth and success, online and offline.
- We don't make elaborate promises ... but we do guarantee our
work. See our SEO Guarantee.
- We don't charge a fortune. Typically, the bigger the
company, the higher the fee ... We have low overhead and
don't market our services to the masses, but we do require
approximately 50% payment at the beginning of the project. We
invoice our clients for the remaining balance on a 10-day net
term.
- We won't try to sell you something you don't need or won't
work ... but we do encourage a free consultation so we can customize
your project to meet your goals.
- We don't intend to break the rules and put your business in jeopardy just to get #1 results ... we follow only ethical search engine optimization guidelines as clearly stated by the major search engines.
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