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Online Business Listings
Before you PAY for enhanced or sponsored or featured online
advertising on search engines, directories or internet yellow pages
... year after year after year ...
Make sure your FREE listings are doing their best work for your
business.
What Are Online Business Listings?
Online Business Listings are the internet's version of
advertising
in a printed telephone book.
Except it is like being listed in ALL of the applicable telephone books
...
for FREE!
And enhancing your listing (adding extra information like a website link, hours of operation, and even photos) is like having a VERY nice
printed yellow pages ad ...
for FREE!
And optimizing your listing is like a yellow pages ad
displayed in several different categories
of the phone book (instead of just one)
often listed in the top five on the page regardless of
alphabetization or how much you pay for the ad ...
because it's FREE!
Sound too good to be true?
Take a look below at this wood flooring business in Wyoming, MN that was originally listed in Google with an incorrect address from over three years ago.
When an internet user looking for wood floors in the Wyoming area searched in Google, Fashion Floors didn't even come up in results. If the consumer happened to know the exact business name and typed it in ... Fashion Floors came up, but the address was in error and the listing was unprofessional.
What do your online business listings look like? Not just in Google, but in the over 40 major search engines, online directories and internet yellow pages that local consumers use on the web?!
After updating, enhancing and optimizing the Fashion Floors online business listing in Google, it ranks #1 with a popular search term (wood flooring), professionally offers all of the information the prospective customer is looking for, and really stands out next to the competition.
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#1 in Google! |
Enhanced & Optimized! |
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74% of all internet users have searched LOCALLY for a product or service ...
and 54% of those refer a friend to that local business they found in an online search.
Source: The Kelsey Group and comScore, 2008.
NEXT:
Some BIG
problems if you don't manage your online business listings (2 of 5)
From Online Business Listings back to Search Engine Optimization Service
Your Business Information is
put Online
from Offline Sources
If you aren't listing your business all over the internet ... then who is???
Local Search is the fastest growing internet activity, according to Nielsen//NetRatings, whose services define the global standard in online audience measurement.
So search engines, internet yellow pages and online directories are developing ways to provide consumers what they demand ... the ability to find information about LOCAL products and services online.
Each day, Information Product companies (such as InfoUSA and Acxiom) extract business and consumer information from hundreds of different sources to create and maintain a comprehensive marketing database.
The sources they use, some of which are listed below, are not always accurate or up-to-date. They sell and distribute this information all across the world wide web. Their mammoth databases power the listings of the top internet directory sites and search engines.
Like it or not, if your business information is a matter of public record somewhere, it's going to get listed online. And if your business is listed with errors and lacks information internet users are searching for ... well, the only one who will fix that is YOU! Or Projects Plus Online Business Listings service.
Business and Consumer Data is collected from sources like:
-Survey Responses
-Web Mining
-Utility Hook-ups
-Real Estate Transactions
-Product Registrations
-Magazine Subscriptions
-Web Addresses
-Yellow Pages Headings
-10K and SEC Filings
-Thousands of printed Telephone Books
-USPS National Change Of Address
-Directory Assistance Updates
-SIC Codes (Standard Industrial Classifications)
-NAICS Codes (North American Industry Classification)
-Annual Reports and Business Directories
-Public Records from County Courthouse Filings
-New Business Registrations