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Manage Your Online Business Listings (2 of 5)
Some BIG Problems If You Don't Manage Your Listings Yourself ...
First,
if you didn't add your listing but it's there, then your business
information is being provided by
offline sources.
They might not have accurate data. According to InfoUSA.com,
each year more than 70% of business records have a
significant change ... And even if the data they distribute
all over the internet is correct, it is definitely not
complete. Why settle for a basic name and phone number
listing when you can have so much more for free?
Second, the majority of the search engines, internet yellow
pages, and directories allow businesses to enhance their
listings at no charge. These enhancements provide your
customers with helpful details like photos, business hours,
payment options, product or service descriptions, a link to
your website, additional contact information and much more.
This needs to be done manually ... one by one ... a very
tedious and time-consuming task.
And third, just like in offline advertising, you've got to
stand out next to your competitors. Make sure your listings
are optimized so that they appear more frequently and higher in search results. Ideally, your business should come up
in the top 5! With some keyword popularity research, carefully written
keyword-rich text, category designation and a few other
optimization methods, you'll get the results you need to
capture that internet Local Search market.
Right now, lots of businesses are not aware of online business listings - or don't have the resources/know-how to get them done - so YOU have an edge. Take another look at Fashion Floors in the right column. They were the ONLY business in the search results to have an enhanced, optimized listing. Get your listings done now!
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Why Should You Care About
Local Internet Marketing?
Two Fundamental Reasons
Why Local Search Works
First, local search delivers the specific, relevant information consumers are looking for—just when they need it.
Second, local search delivers measurable, quantifiable results and a positive return on investment (ROI), if you do it right!
Fact: 70% of U.S. households use the internet to make decisions when shopping locally for products and services (Kelsey Group, 2005).
Fact: In June, 2007, comScore reported that 60% of local consumers now go online to search for local businesses, as opposed to 33% that go first to the printed yellow pages.
Fact: A Web.com study discovered that almost 40% of consumers say that a web presence – or lack of – affects their buying decisions!
Fact: 55% of Internet users use search engines to find information about local firms. The estimated spending by business owners on local search was only $162 million. In 2009, it's estimated to be $3,380 million. Since close to 70% of small businesses don't have websites, they can't currently do paid online advertising. (Kelsey Group, 2005).