Free Local Advertising

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Take the Online Business Listings Tour ... a FREE and vital resource for local businesses with best regards from Google Maps, Yahoo Local, MSN Live, Online Yellow Pages and others.

Step 1: Online Business Listings
What are they? Why are they important? How can they benefit my business?

Step 2: Big Problems if You Don't Manage Your Listings
Public information found about your business, accurate or not, is distributed across the internet without your consent or knowledge. Since over 74% of internet users are specifically searching for local products and services, inaccurate or incomplete information can hurt your business. And no one can do anything about it except you!

Step 3: How to Check Your Online Business Listings
If you want to see how your business listings look out there, how they rank with certain keywords, or how they compare to the competition, here are complete, detailed instructions.

Step 4: Online Business Listing Success
Before and After photos of enhanced, optimized listings.

Step 5: Local Listings Plus™
If you don't have the time or expertise to update, enhance and optimize your online business listings, we'll do it for you. Many companies who offer this service charge a large flat fee in addition to a monthly fee. Our rates reflect fair compensation for our expense, time and expertise ... Affordable Marketing Services ... that seem to be far less than other search engine optimization companies we've found!

Other Notable Directories

There are many free or inexpensive industry-specific or consumer-specific directories as well. You can perform a search online such as [your industry directories] and look into the ones that interest you. Here are some to get you started.

Angie's List - http://company.angieslist.com/
Register for a free account - http://company.angieslist.com/Registration/CompanySearch.aspx
Companies don't pay to be on the list. Angie's List is a word-of-mouth network for homeowners with more than 750,000 members nationwide. Angie's List members rate and review the service companies they've hired in more than 300 different categories. These homeowners pay a membership fee to access the ratings and information on Angie's List.

Insider Pages - http://www.insiderpages.com
Free Advertising - http://www.insiderpages.com/advertiser/sign_up.html
Insider Pages (a was created to help people find the best local businesses through recommendations from their friends and neighbors. At InsiderPages.com, people share reviews of local businesses and find great services they can trust. Millions of people visit our site each month to get the Insider scoop on local businesses.

Open Directory Project - http://www.dmoz.org
How to add your website - http://www.dmoz.org/add.html
The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

Business.com - http://www.business.com
Create an account - https://secure.business.com/crm/signup/Featured1.do
Business.com is the leading business search engine and directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month.

Joe Ant - http://www.joeant.com
Submit your website - http://www.joeant.com/suggest.html
JoeAnt.com is about providing a directory of quality sites for Internet users. Our goal is to list the best sites for a wide variety of topics giving our users the most relevant results for their searches.

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Cheap Local Advertising

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Free Local Advertising
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Craig's Lists Helper

There are a lot of ways you can promote your business inexpensively in your local area.

1.) Business Cards - I think they are still the most effective, least expensive marketing tool there is! USE THEM! Always carry some with you and keep them in the top of your mind in personal situations as well as professional ones.

Leave one with the tip when you dine out
Write information, like your home phone number or a date to remember, on the back of a card to give to a friend or acquaintance
Pin a few of your cards up in public places like the local Laundromat, library or grocery store.

2.) Giveaways Coupons and Promotions - Expose your business in situations that your target customers are experiencing. It is ok to offer a deep discount or free gift where you otherwise would not have gotten the business anyway. This is free positive exposure, which leads to credibility, repeat customers and referrals.

Could new brides use your service? Talk to photographers, bridal shops, or tuxedo rentals ...

Do new homeowners make good customers? Talk with real estate agents, mortgage brokers, or contact the local "Welcome Wagon" ...

How about new moms? Hospitals often give new mommies a free diaper bag with all kinds of goodies in it. Why not something from you?

Also consider donating a worthwhile item to Bingo halls and other public forums.

3.) Event Booths - Churches, charitable or non-profit organizations and even local cities or counties often provide inexpensive or free "booth space" for various events where you could put your business in front of a lot of people. If you are not willing to "man the booth", hire someone.

4.) Media exposure - Donate a gift certificate or prize to your local radio station for one of their numerous contests. You get FREE exposure to a huge audience! Consider advertising on the local channel of your Cable TV provider. A small newspaper ad, in a section your target customers read, that appears consistently week after week builds credibility and recognition.

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